Unlike the traditional and conservative bank that gave it its name, Lab033 aims to innovate everything found in the banking sector, from financial automation to directional controls linked to Open Finance. I had the opportunity to be a Product Design specialist focusing on innovation with more than 12 projects per year.
Something that separates Lab from Santander is having a strong Design Thinking culture focused on double diamond and determining the best solution for the user. All projects undergo strict usability testing and reinforced interface validation to serve as an innovation proposal. Where I released both processes.
